Sustainability

🄬 GreenOps Fundamentals

Same no-fluff, chef-approved format you love—now with a side of sustainability. Learn how to reduce both cloud costs and carbon emissions with practical strategies.

Published December 6, 2024
12 min read
CloudCostChefs Team
GreenOpsSustainabilityCarbon FootprintFinOpsGreen Computing

GreenOps = FinOps + Carbon Tracking

Every optimization saves money AND the planet

GreenOps isn't rocket science—it's simply FinOps with a carbon tracker. Every time you spin up, right-size, or kill a workload, you log two numbers: cost in dollars and emissions in COā‚‚ equivalent. If a tweak saves both dollars and kilograms of COā‚‚, that's a two-for-one special—and most tweaks do.

1

What the Heck Is GreenOps?

FinOps with a carbon conscience—tracking both dollars and emissions

The GreenOps KPI Comparison

KPIFinOps asks...GreenOps adds...
Cost ($)
"Did we overpay?"—
COā‚‚-eq (g)
—"Did we over-emit?"
Chef's Tip: If a tweak saves both dollars and kilograms of COā‚‚, that's a two-for-one special—and most optimization tweaks do exactly that!
2

FinOps + GreenOps = The Perfect Marinade

Why combining cost and carbon optimization creates compound benefits

Auto-shut Dev VMs at 19:00

Automatically power down development environments outside business hours

Dollar Win
60-80%
Planet Win
60-80%
šŸ’° Cost Impact: Reduced idle compute hours
šŸŒ Carbon Impact: Lower kWh consumption + COā‚‚

Drop Cold Data to Cool Tier

Move infrequently accessed data to lower-cost, energy-efficient storage tiers

Dollar Win
40-60%
Planet Win
30-50%
šŸ’° Cost Impact: 40-60% cheaper storage costs
šŸŒ Carbon Impact: Lower energy per GB stored

Migrate to ARM / Graviton

Switch to energy-efficient ARM-based processors for compatible workloads

Dollar Win
25-50%
Planet Win
60%
šŸ’° Cost Impact: 25-50% cost reduction
šŸŒ Carbon Impact: ~60% less power draw

Why SMBs Should Care (Beyond Good Vibes)

Lower Bills

Efficiency equals savings. Green optimizations typically reduce costs by 15-40%.

RFP Brownie Points

More bids now ask for carbon data. Green credentials open doors.

Regulatory Buffer

EU CSRD & friends are trickling down-market. Get ahead of compliance.

Brand Magnet

Green credentials help hire talent and sell to conscious customers.

3

Carbon Footprint Basics (Chef's Digest)

Understanding the environmental impact of cloud computing

Cloud carbon footprints are measured in three scopes, just like other emissions. Here's what each scope means in the cloud context:

1

Scope 1

Who owns it?

Cloud Provider

Cloud example

Diesel backup generators

SMB Relevance

Low - Provider's problem, not yours

2

Scope 2

Who owns it?

Cloud Provider

Cloud example

Data center electricity

SMB Relevance

Medium - You can choose greener regions

3

Scope 3

Who owns it?

You

Cloud example

Your cloud usage

SMB Relevance

High - This is where you have control

Cloud Industry Impact

Current State

  • Data centers pull ā‰ˆ1.5% of global electricity (2024)
  • Digital sector drives ~3% of worldwide COā‚‚
  • Equivalent to the entire aviation industry

Future Trends

  • AI may double data center energy by 2030
  • Cloud growth outpacing efficiency gains
  • Regulatory pressure increasing globally
SMB Impact: While individual SMB footprints are small, collective action matters. Plus, the business benefits of GreenOps make it worthwhile regardless of environmental concerns.
4

No-BS GreenOps Starter Kit

Four actionable steps you can implement today

Skip the enterprise complexity and start with these four high-impact, low-effort actions:

1

Enable Your Cloud Provider's Carbon Dashboard

AWS, Azure, and GCP all offer free carbon footprint tools. Enable them to establish your baseline.

Impact:High
Effort:Low
2

Implement Dev/Test Auto-Shutdown

Schedule non-production resources to automatically shut down outside business hours.

Impact:High
Effort:Medium
3

Move Cold Data to Cool Storage

Identify infrequently accessed data and move it to energy-efficient storage tiers.

Impact:Medium
Effort:Low
4

Add Carbon Tags to Top Resources

Tag your top 20 resources by spend with carbon efficiency information for tracking.

Impact:Medium
Effort:Low
5

Takeaway Plate

The three-step process to sustainable cloud operations

GreenOps doesn't require a new toolchain or complex processes. Follow this simple three-step approach:

1. Measure

Enable carbon dashboards and establish your baseline metrics

2. Right-size

Optimize resources for both cost and carbon efficiency

3. Automate

Implement scripts and policies to maintain efficiency

Key Takeaway

GreenOps is just adding a carbon column to your FinOps dashboard. It's not a new toolchain—it's a new perspective that benefits both your budget and the planet.

Ready to Get Started with GreenOps?

Download our free GreenOps Starter Kit with implementation scripts, templates, and step-by-step guidance.